5 Best Life Insurance Companies of 2024

The editorial staff at Money has been investigating and evaluating providers of different kinds of life insurance plans since 2017. We continue to evaluate insurers based on their products, customer service scores, and sound financial standing. Our objective is to give readers the most current and helpful information possible.

Our Top Picks for the Best Life Insurance Companies of 2024

  • State Farm – Best for Customer Satisfaction and Stability
  • Bestow – Best No-Exam Life Insurance
  • Ethos – Best for Same-Day Coverage
  • Policygenius – Best Online Life Insurance Broker
  • Haven Life – Best Term Life Insurance

State Farm

Why it was our choice: Because of its stellar financial stability track record and stellar reputation for customer service, State Farm is our pick for the greatest life insurance provider in terms of both customer satisfaction and stability.

One of the top insurance providers, State Farm has high marks for both client happiness and financial stability. In 2023, State Farm was ranked as the best firm for the fourth consecutive year by J.D. Power’s U.S. Individual Life Insurance Study, which evaluates overall customer satisfaction using data from over 5,500 respondents.

Furthermore, State Farm gets the best possible rating of A++ (Superior) from AM Best, which denotes exceptional financial stability. Additionally, on third-party reviews, it has had less customer complaints than one might anticipate for a business of its scale.


Why we picked it: Bestow has one of the quickest and most straightforward application processes available, which is why we picked them as the top provider of no-exam life insurance coverage. Additionally, it provides an exceptionally large death benefit payout for plans without a medical exam requirement.

If you’re looking for life insurance without having to deal with having to go through a medical test, our recommendation is Bestow. Only term insurance policies are offered by the company, and you can buy up to $1.5 million in coverage from the comfort of your own home. According to Bestow, you may obtain a quote and buy your coverage in a matter of minutes.

Bestow determines your eligibility for benefits using your personal information, medical history, hobbies, and lifestyle in place of a physical examination.


Why we selected it: Ethos accepts applications from a broad spectrum of candidates, which makes it our choice for the finest life insurance provider for same-day coverage. Even those who had trouble in the past getting approved for insurance now succeed.

Ethos has streamlined its application and underwriting procedures through the use of proprietary technology, enabling the majority of applicants to receive life insurance coverage on the same day that they apply.

Ethos provides applicants between the ages of 20 and 65 with term life plans with 10, 15, 20, and 30-year options. The range of coverage amounts is $20,000 to $2 million; however, the amount that you are eligible for will differ. The majority of candidates are exempt from a medical examination.

People who are 65 to 85 years old are automatically eligible for assured issue full.


Why we picked it: Policygenius is the finest online life insurance broker in our opinion since it provides one-stop access to a wide range of partners’ policies, including some of the top life insurance companies that are included in our list. Additionally, this comparison website promises not to sell your information to outside parties, in contrast to others.

Life, house, auto, and disability insurance are all available through Policygenius, an online insurance broker. Get a premium quote quickly by providing some basic personal data. When you’re prepared to investigate insurance further, supply more information so that you may evaluate quotes from other insurers.

Term life insurance policies come in a wide variety, with durations ranging from 10 to 40 years in 5-year increments. Complete, universal, and no-exam policies are also provided by Policygenius.

Haven Life

Why it was our choice: Because Haven Life offers coverage up to $3 million, which is more than the average, it is our choice for the best life insurance provider for term life policies. It also provides extra benefits like online estate and will planning services.

With coverage limits ranging from $25,000 to $3 million, Haven Life offers term insurance with terms of 10, 15, 20, 25, and 30 years. MassMutual or C.M. Life, a MassMutual subsidiary, underwrites these products and both have excellent financial strength ratings.

Haven Term and Haven Simple are the two term life insurance policy types that Haven Life offers. Fitness and sleep tracking apps, as well as Haven Life Plus, a rider that grants access to an online service for creating a will or trust, are all part of Haven Term.


Why we selected it: Because Ladder lets you adjust your coverage in accordance with changing demands, we believe it to be the finest flexible life insurance provider. Furthermore, monthly payments for life insurance policies begin at just $5, making it affordable for anyone on a limited budget to acquire coverage.

Even though Ladder only provides term life insurance to people between the ages of 20 and 60, we’ve discovered that it’s the greatest provider for people looking for flexible, reasonably priced coverage. Policyholders can obtain up to $3 million in coverage by completing a quick, three-step online application. You have no obligations when canceling your coverage with Ladder because there are no cancellation costs.




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